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The Award Winning White Light Snow Machine
White Light and City Theatrical were surprised and delighted to win the Best Product award in the Special Effects category at this year's LDI Show in Las Vegas, for the White Light Snow Machine.
The Snow Machine represents a new level of collaboration between the two companies, who have been close friends for many years. Originally created in prototype form by White Light for the London production of the smash-hit musical Billy Elliot, the final version of the Snow Machine is now manufactured for White Light by City Theatrical. Offering variable speed delivery of paper or plastic snow effects under DMX control and designed to fit into tight spaces and operate with the very minimum of noise, the Snow Machine caught the eye of the LDI new product judges.
"White Light has often created special products requested by lighting designers to solve problems on particular shows," commented the company's managing director, Bryan Raven. "Some of those products, such as the VSFX Optical Effect System, we've then gone on to manufacture as products, but when planning both the Snow Machine and the new VSFX3 we came to realise that our friends at City Theatrical do product manufacturing really well, so why not just let them take care of that for us? We are delighted with the end product, and very grateful to the judging panel for noticing what might be thought of as quite an old fashioned effect amid the sea of LED lights!"
"We've been very excited to work with the good people at White Light on two projects this year, the Snow Machine and the VSFX3 effect," notes City Theatrical's Gary Fails. "We think that both are very useful theatrical products that will have wide appeal, and that both have benefited from our long experience in manufacturing products for theatre users. We thank the LDI committee for picking the Snow Machine for this award, and look forward to introducing both products to a wider audience, particularly in America."
The award-winning White Light Snow Machine is already in use on the new Broadway production of Billy Elliot, and is available now for sale or rental in the UK from White Light, or for sale in the USA from City Theatrical. More information about the Snow Machine can be found online at either www.WhiteLight.ltd.uk or www.citytheatrical.com.
4th November 2008
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